"Parks that live on tickets alone suffer through the off-season. Four legs under the table is how you stay profitable. In a healthy park, tickets make up only 30 to 40 percent of revenue. The rest comes from memberships, parties, and food."

That's the whole argument, right there. And it's the thing most first-time investors never think about until it's too late.

I'm Katie. Investors ask me constantly: "How much money does an indoor park make in a month?"

My answer is always the same. It depends which money you're counting.

Some owners stare at ticket sales and call it a day. They figure "as long as tickets sell, we're fine." But the parks that actually make real money don't run on tickets alone. Across our 60-plus global stores, a healthy revenue structure always has four legs.

Tickets are the most basic revenue stream. For most parks, they make up 30% to 50% of total revenue.

But tickets have a built-in limitation: low frequency. Families can't come every day. A park that relies purely on tickets will have a rough time in the off-season—especially in Europe, where summer drains indoor traffic.

Tickets are the foundation. They're just not the whole building.

Monthly and annual memberships are the real cash flow engine.

Membership fees come in upfront. That locks in loyal families and keeps midweek traffic alive—members don't only show up on weekends.

In our best-performing stores, memberships account for 20% to 30% of total revenue. It's the financial stabilizer, and the base for long-term healthy operations.

Our Atlanta store pulled in 1,900-plus members in its first three months, with party bookings already running into the following April. That's what a strong membership base looks like.

If tickets drive volume and memberships lock in loyalty, birthday parties are where the margin lives.

One well-produced themed party can bring in more revenue than a full week of tickets. Parks that run parties well see them hit 30% to 50% of revenue—sometimes more.

And the value doesn't stop at the party itself. One event touches 10 to 15 families. Those families are prime candidates to become future members or party clients. It's a business that grows itself.

Eat, play, and shop is a one-stop experience. Food typically makes up 10% to 15% of revenue at most parks, and over 30% at the ones that do it well.

Then there's merchandise. At Pokiddo, trampoline socks, IP plush toys—POPO, KIKI, DODO, ONEAL—and mystery boxes fly off the shelves. Parents and kids love them. They carry high margins, and they reinforce brand memory.

Take a 1,000 sq.m park aiming for at least €100,000 in monthly revenue. A healthy structure looks roughly like this:

Tickets: about €40,000 (40%)

Memberships, parties, and food: about €60,000 (60%)

Four legs under the table keep the business profitable and resilient. If you lean on tickets alone, the off-season will punish you. A diversified structure keeps your business steady across seasons and cycles.

If you want to build an indoor park but don't know how to structure the revenue plan, that's exactly the conversation we should have. Sixty-plus Pokiddo stores' worth of real experience will save you from stepping on the traps we've already stepped on.

If you're researching how to start a trampoline park, build the revenue plan before the floor plan. The trampoline park cost you're committing to should be matched by a structure that earns from four directions, not one. The trampoline park equipment is what pulls families through the door—but memberships, parties, and food are what pay the bills in February.

And when you compare the trampoline park franchise cost against a direct partnership, ask what the revenue playbook looks like. Does the model teach you how to sell memberships and run parties? Or does it just hand you equipment and wish you luck?

As a trampoline park manufacturer with 60-plus venues running worldwide, we can tell you the same thing we tell every investor: the parks that survive the slow months aren't the ones with the biggest crowds in July. They're the ones with four legs under the table.

Tickets get you started. The other 60% keeps you standing.