"When a family's weekend memories, a mom's social circle, and a kid's first competition are all tied to you—no discount campaign can compete with that kind of connection."

I'm Katie. And I want to share a number that makes our team genuinely proud.

That data is from December. It's still climbing.

You might wonder: they didn't swap the equipment. They didn't run a big promotion. How?

The answer is simple. Pokiddo became their community living room.

It's not a slogan we shout. It's a result we deliberately build, region by region.

In Atlanta, the food court runs "Mom's Afternoon Tea." Moms with kids sit down, chat, swap parenting tips—or just quietly drink coffee.

In Kuwait, there's a "Ladies' Night." Free coffee and snacks. Moms relax and socialize, stepping away from childcare for a few hours.

In Portugal, we host regular yoga, music, and judo salons. The park becomes a multi-purpose space families can spend a whole day in.

In Hangzhou, weekend mornings run family fitness challenges. Tug-of-war. Climbing competitions. Big-screen interaction, whole family participation. Dads pre-arrange their teams. Kids start practicing a week early.

And here's the part that surprised even us: members have self-organized book clubs and picture-book stages in our rest areas. Nobody organized them. Nobody asked. They just wanted to do it here.

Before, parents came because the kid wanted to play.

Now, parents come because the whole family wants to be there.

Mom wants coffee with her friends. Dad wants the parent-child challenge. The kid wants to see their crew. One place, all of it.

When a family's weekend memories, a mom's social posts, a kid's first competition all connect to you—that's emotional attachment. No discount can touch it.

Our average spend and renewal rates run far above typical parks.

Why? Because when a family treats your venue as "their place," they don't switch to a cheaper competitor next door. A few dollars off doesn't matter. Belonging does.

Price wars can't beat that feeling.

I've always believed the highest level of business isn't getting customers to spend. It's becoming part of their life.

When your brand becomes the family's weekend fixture, the moms' social anchor, the kids' memory marker—your business survives cycles.

If you want your park to have this pull—to be more than "a place kids play"—the playbook exists. Tested across our global markets. Concrete, executable ideas.

How to run a "Mom's Afternoon Tea." How to plan a "Ladies' Night." How to design family challenge events. How to encourage members to organize their own activities. How to turn your rest area into a social space.

Take it and run. No need to figure it out from zero.

Here's where this connects to your planning.

Most investors start with trampoline park cost and equipment lists. Understandable. And when they compare trampoline park franchise cost against going independent, they run the same numbers. Also understandable.

But the community dimension rarely shows up in either calculation. The indoor trampoline park design brief usually ends at zones and safety. Yet the spaces that enable this model—the food court, the rest areas, the flexible event zone—are exactly where the "living room" feeling gets built.

The trampoline park equipment mix matters. It always will. But equipment gets dated. A community doesn't.

And here's what we've learned as a trampoline park manufacturer watching venues across four continents: when someone asks us how to start a trampoline park that lasts, the answer is never "buy better equipment." It's "become the place people belong to."

Rent-free periods come from traffic. Renewals come from belonging.

Build the living room, and the rest follows.