Why Open a 250㎡ Indoor Playground & Restaurant in Italy?
Why Open a 250㎡ Indoor Playground & Restaurant in Italy?
Italy's family entertainment market is thriving, and a 250㎡ indoor playground combined with a restaurant offers the perfect balance of profitability, scalability, and cultural fit. Here's why this model is an ideal investment—and how Pokiddo can help you succeed.
The Perfect Size: Why 250㎡?
✅ Lower Costs, Faster ROI
Affordable Rent: In secondary cities (e.g., Bologna, Florence) or suburban areas of Rome/Milan, rents average €12-24/㎡/month (€3,000-6,000/month total).
Easier Regulations: Spaces under 300㎡ have simpler safety and licensing requirements, speeding up opening time by 30%.
✅ High Space Efficiency
70㎡ Restaurant (28%) – Seats 30-40, serving kid-friendly Italian meals (pizza, pasta) and coffee for parents.
150㎡ Play Area (60%) – Focused on ages 2-8, with soft play, climbing structures, and interactive games.
30㎡ Multi-Purpose Zone (12%) – Used for birthday parties, workshops, and events, increasing revenue.
Why Combine a Playground with a Restaurant?
🍽️ Matches Italian Lifestyle
Italian families dine out 2-3 times per week but struggle to keep kids entertained.
A play-and-dine concept keeps families 2-3 hours (vs. 1 hour at a regular restaurant), boosting spending by 40%.
💰 Dual Revenue Streams = Lower Risk
| Revenue Source | Pure Playground | Pure Restaurant | Playground + Restaurant |
| Primary Income | Tickets/Memberships | Food & Beverage | Both (60% F&B + 40% Play) |
| Peak Hours | Weekends/Holidays | Lunch/Dinner | All-Day Traffic |
| Average | Spend €10-15/child | €20-30/family | €35-50/family |
📈 Higher Profit Margins
Average monthly revenue: €35,000-45,000
Gross margin: 65-70% (food has higher margins than tickets)
Payback period: 12-18 months (vs. 2+ years for standalone playgrounds)
Pokiddo Winning Formula
we provide:
🔹 Custom Design – Compliant with EU safety standards + Italian aesthetics.
🔹 Turnkey Solutions – From equipment to installation.
🔹 Smart Operations – Digital booking, membership apps, and marketing support.
Conclusion: A Smarter Way to Enter the Italian Market
A 250㎡ indoor playground + restaurant is the ideal model for Italy:
✔ Lower risk (dual income streams)
✔ Higher profits (better space utilization)
✔ Faster ROI (vs. larger standalone venues)
Partner with Pokiddo to launch a profitable, stress-free family entertainment business in Italy!
📩 Contact me today for a free consultation!
