Project Name: AP FUNLL Indoor Entertainment Center

Location: Intime Department Store, Wucheng District, Jinhua City

Area: 2500㎡

Ceiling Height: 10m in 600㎡ sunken area, 4.5m in standard zones

Project Features: Integrated sports, adventure challenges, digital interaction, and social entertainment

Opening Date: 2025

The venue represents a new generation of indoor entertainment facilities, strategically combining physical activities with digital experiences to create a multifunctional social hub for families, teenagers, and young adults.

When Intime Department Store planned its Jinhua branch, located just 700 meters from the city government, they identified a gap in the market for a comprehensive family entertainment center. Their vision was to create a destination that would attract diverse age groups and extend customer's stay time within the mall.

Initial challenges included maximizing the potential of the unique space configuration—particularly the sunken area with exceptional height—and ensuring the facility would stand out in a competitive retail environment. After researching multiple providers, Intime selected Pokiddo for our proven track record in creating profitable, innovative indoor playgrounds and our comprehensive turnkey solution approach.

"Pokiddo's ability to combine creative design with practical business considerations was impressive from the start," said Ms. Li, Intime's Marketing Director. "They understood our goal of creating not just a playground, but a social destination that would drive foot traffic and repeat visits."

Jinhua, a major city in Zhejiang Province, boasts a growing middle class with increasing disposable income for entertainment. The Wucheng District, where the project is located, is a bustling commercial and administrative center with high foot traffic and strong consumer spending power.

Families with children aged 3-12

Teenagers and young adults (13-30 years)

Corporate team-building groups

School and community organizations

Prior to APFUNLL's opening, Jinhua's indoor entertainment options were limited to traditional arcades and small-scale children's play areas. The market lacked a comprehensive facility that catered to multiple age groups and combined physical activity with digital entertainment.

The Intime Department Store location offered significant advantages:

Prime central location with excellent transportation links

High visibility from surrounding streets

Existing foot traffic from retail shoppers

Unique sunken area providing exceptional height for specialized equipment

Pokiddo's design philosophy centered on "Vertical Space Maximization" and "Experiential Zoning." The design team recognized the potential of the sunken area to create dramatic, eye-catching installations that would serve as both functional attractions and marketing magnets.

"We approached this project with three key objectives," explained Zhang Wei, Pokiddo's Chief Designer. "First, to create distinct zones that would cater to different age groups and interests while maintaining visual connectivity. Second, to utilize the unique vertical space to create signature attractions that couldn't be replicated in standard venues. Third, to integrate technology and physical activity to appeal to the digital-native generation."

The color scheme combined energetic reds and oranges for high-activity areas with calming blues and greens for relaxation zones, creating visual wayfinding throughout the facility.

The 2500㎡ space was strategically divided into two main zones:

Designed for adrenaline seekers and fitness enthusiasts, this area featured:

Extreme trampoline park with various jumping zones

High-altitude adventure course spanning multiple levels

Climbing wall complex with varying difficulty levels

Ninja warrior obstacle course

Stainless steel slides connecting different floor levels

Created for family interaction and casual entertainment:

Digital interactive games area

VR experience zone

Arcade and skill games

Sports simulation areas (racing, skiing, soccer)

Lounge and party spaces

KTV rooms for private events

This zoning strategy allowed for efficient crowd management while ensuring distinct experiences for different user groups.

Pokiddo's equipment selection was based on extensive market research, safety considerations, and revenue-generating potential:

All equipment met or exceeded international safety standards, with particular attention to durability and low maintenance requirements to ensure long-term profitability.

The venue's circulation was carefully planned to maximize customer flow and exposure to all attractions:

Main Entrance: Located near mall's central atrium, with clear sightlines to signature attractions

Reception Area: Positioned to control access while providing information and ticket sales

Circulation Paths: Wide main corridors connecting zones, with strategic sightlines to encourage exploration

Transition Spaces: Buffer zones between high-energy and calm areas to manage noise and crowd flow

Emergency Routes: Clearly marked evacuation paths integrated into overall circulation

The design ensured that visitors would naturally discover all areas of the facility while minimizing congestion during peak periods.

​Night View: LED-lit climbing walls above sunken zone

​Aerial Layout: Cross-section showing multi-floor slide integration

​Social Zone: Neon-glow VR racing simulators

During the equipment installation and construction process, we followed strict safety and quality standards. Our installation team was highly trained and experienced. They carefully installed each piece of equipment according to the manufacturer's instructions. We also conducted regular inspections to ensure that the installation was correct and that there were no safety hazards. The construction work was carried out in a timely and efficient manner. We coordinated with different contractors to ensure that all the work was completed on schedule. The interior decoration was designed to match the overall theme of the venue, creating a warm and inviting atmosphere.

The acceptance process followed Pokiddo's rigorous quality standards:

1. Technical Inspection: Verification of all mechanical and electrical systems

2. Safety Certification: Independent third-party safety audit (TUV certified)

3. Functional Testing: Operational testing of all equipment with simulated loads

4. Staff Training: Comprehensive training program for venue operations team

5. Client Sign-off: Formal acceptance by Intime Department Store representatives

All acceptance criteria were met or exceeded, with particular praise for the attention to safety details and operational efficiency.

Since opening, APFUNLL has exceeded performance expectations:

-30% increase in weekend foot traffic to Intime Department Store

-Average customer stay of 2.5 hours, significantly higher than mall average

-92% customer satisfaction rating in post-visit surveys

-Strong repeat visitation rate (45% of customers return within 30 days)

"Pokiddo delivered exactly what we needed—a high-quality, innovative entertainment center that has become a destination in its own right.The attention to detail in both design and operation has made APFUNLL one of our most successful tenant partnerships."