250㎡ Indoor Playground: Featured Various Attractions - New Investment Frontier
250㎡ Indoor Playground: Featured Various Attractions - New Investment Frontier
1. Spatial layout: scientific planning and diversified functions
Although the park is only 250 square meters, the space is used accurately and efficiently.
(1)The core play area is a collection of classic attractions such as slides, trampolines, climbing nets, and ocean ball pools. The colorful and childlike shapes are in line with children's nature of exploration and stimulate their enthusiasm for play.
(2)Parent rest areas are reasonably set up around the park, equipped with comfortable seats and charging facilities, so that accompanying parents can rest and communicate with peace of mind, improving the consumption experience.
(3)The scientific layout makes each functional area relatively independent and organically integrated, ensuring the smooth operation of the park and meeting the needs of different groups of people.
(1)The core play area is a collection of classic attractions such as slides, trampolines, climbing nets, and ocean ball pools. The colorful and childlike shapes are in line with children's nature of exploration and stimulate their enthusiasm for play.
(2)Parent rest areas are reasonably set up around the park, equipped with comfortable seats and charging facilities, so that accompanying parents can rest and communicate with peace of mind, improving the consumption experience.
(3)The scientific layout makes each functional area relatively independent and organically integrated, ensuring the smooth operation of the park and meeting the needs of different groups of people.
2. Profit model: multi-dimensional income generation, promising returns
(1) Ticket revenue
Relying on play attractions and high-quality experience, a reasonable ticket price system is set up to distinguish between single tickets, monthly cards, quarterly cards, and annual cards. Single tickets meet the needs of individual tourists, and card products lock in long-term customer sources. Through preferential measures, families are encouraged to consume for a long time and stabilize cash flow.
(2) Derivative consumption
The cultural and creative sales area uses the park's traffic to promote children's favorite IP peripherals, handmade cultural and creative products, etc., with considerable gross profit margins; at the same time, cooperate with local merchants to introduce flash activities such as children's photography and parent-child baking, collect venue cooperation fees and share, and expand income channels.
(3) Membership system
Build a complete membership system, members enjoy exclusive discounts, birthday benefits, priority participation in activities and other rights and interests, enhance customer stickiness, promote repeat purchases, and deposit funds through pre-deposited fees for park operations and expansion, thereby improving the efficiency of fund use.
At present, parents pay more attention to the comprehensive quality training of children. As a scene integrating entertainment, social interaction and education, the demand for indoor parks continues to grow. The 250㎡ scale is suitable for a variety of locations such as communities and business districts, filling the gap in children's entertainment in the region and radiating to family customers within 3-5 kilometers. With sophisticated space planning, a diversified profit ecosystem is built, and the investment threshold is lowered by asset-light operation, and returns are guaranteed by broad market prospects.
