Is Opening a Trampoline Park in Second-and Third-Tier Cities a Viable Option?
This is a question many investors in the amusement industry are asking themselves. A carefully selected location for a trampoline park can make or break its success. In considering the city level perspective, does it make sense to open a trampoline park in second- and third-tier cities?
In major first-tier cities, trampoline parks are already very popular, and the competition is fierce. Opening a trampoline park in a city where land is at a premium can be a significant challenge. The investment required is substantial, and careful and precise operational management is necessary. Otherwise, even with ample funds, the trampoline park may not be successful. Although there are examples of successful trampoline parks in major cities, the pressure in such cities can be overwhelming. Therefore, opening a trampoline park in second- and third-tier cities may be a more attractive option.
Second- and third-tier cities offer lower venue rents, lower employee salaries, and reduced operating costs, which can significantly alleviate the financial pressure on trampoline park investors. These factors contribute to a more positive return on investment compared to trampoline parks in first-tier cities. In fact, upscale trampoline parks located in prestigious shopping malls or busy urban areas can become local amusement landmarks that attract significant passenger traffic.
Factory buildings located slightly away from the city center with larger areas are also promising options. Such areas often allow for a diverse range of trampoline equipment that enhances customer enjoyment. Additionally, fewer pillars in the factory buildings and a higher ceiling height increase site utilization, making trampoline halls with larger areas and more equipment more appealing to customers.
Consumer demand for high-quality entertainment is increasing with rising living standards. The amusement industry now offers a diverse range of trampoline parks of varying grades. To stand out, it is essential to improve the quality of the trampoline park and ensure that the subsequent operation of the trampoline hall is efficient and effective. Whether opening a trampoline park in a first-tier city or a second- or third-tier city, the quality of the trampoline park is crucial to attract and retain customers and achieve long-term success.
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